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UI Driven Website Design

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Service Summary

Hydra Lips, an emerging brand in the beauty and personal care industry, sought to set its lip balm products apart in a competitive market. The objective was to create visually appealing packaging that stands out on shelves and a cohesive digital design that enhances online engagement and brand recognition.

bEST fOR

UI Driven Website Design

fILE foRMATS

Beauty and Personal Care

iNCLUDED

Responsive UI

Design System

CMS/Dev-Ready

Accessibility AA

Duration

4 Weeks

Problems We Solve

Hydra Lips' existing packaging was bland and did not capture the attention of potential customers. Additionally, their digital presence lacked the visual sophistication necessary to attract and retain a beauty-conscious audience. The brand needed a comprehensive solution to improve both its physical and digital presentation, thereby boosting sales and customer engagement.

The Solution

We created elegant packaging for HydraLips' lip balm, featuring soft colors and floral illustrations, enhancing shelf appeal and reflecting the brand's quality. Our digital strategy included a website overhaul and social media redesign, maintaining a cohesive brand image. Comprehensive guidelines were established for consistent branding across all platforms.

The Result

The elegant packaging and refined digital design significantly enhanced HydraLips’ brand recognition and customer engagement. The new packaging attracted more customers in retail environments, while the improved digital presence boosted online interactions and sales. Overall, HydraLips successfully established a strong, memorable brand identity in the competitive beauty market.

next projects

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Wireframe → High-fi

A/B-Ready Sections

1–2 Week Sprint

Conversion Centric Landing Pages

Mobile-first pages engineered to convert: clear messaging, persuasive sections, and A/B-ready components with analytics/tracking baked in.

Audit + Copy

Wireframe → High-fi

A/B-Ready Sections

1–2 Week Sprint

Conversion Centric Landing Pages

Mobile-first pages engineered to convert: clear messaging, persuasive sections, and A/B-ready components with analytics/tracking baked in.

Audit + Copy

Wireframe → High-fi

A/B-Ready Sections

1–2 Week Sprint

Conversion Centric Landing Pages

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Discovery

3–4 Logo Options

2 Revision Rounds

Brand Guide + Assets

Custom Logo Design & Branding

Strategic identities with a complete mini-system—logo suite, color, type, voice, and a concise brand guide—so you look consistent everywhere and feel unmistakably you.

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3–4 Logo Options

2 Revision Rounds

Brand Guide + Assets

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Strategic identities with a complete mini-system—logo suite, color, type, voice, and a concise brand guide—so you look consistent everywhere and feel unmistakably you.

Discovery

3–4 Logo Options

2 Revision Rounds

Brand Guide + Assets

Custom Logo Design & Branding

Strategic identities with a complete mini-system—logo suite, color, type, voice, and a concise brand guide—so you look consistent everywhere and feel unmistakably you.

Conversion Centric Landing Pages

Mobile-first pages engineered to convert: clear messaging, persuasive sections, and A/B-ready components with analytics/tracking baked in.

Custom Logo Design & Branding

Strategic identities with a complete mini-system—logo suite, color, type, voice, and a concise brand guide—so you look consistent everywhere and feel unmistakably you.